Monster Energy entered the Monster Jam® world in 2012 as a major team sponsor when Monster Energy debuted in Birmingham, Alabama. The machine that represents a high-profile product made a big splash right from the start as 2009 Monster Jam World Finals® Freestyle Champion Damon Bradshaw was tabbed to drive the awesome new piece with Bradshaw’s long-time crew chief, Coty Saucier, joining the Monster Energy team at the same time. Monster Energy made an immediate impact on the circuit, winning its first major stadium freestyle competition on January 14, 2012, at the Alamodome in San Antonio, and then winning the racing trophy in the same building the following day. Monster Energy is always a contender to win in both racing and freestyle, as evidenced by the team’s impressive performance at Monster Jam World Finals XIII, in Las Vegas. In that 2012 battle for world titles, Monster Energy, in its first year of competition, advanced all the way through the racing bracket and into the championship race, falling to Max-DSM in the title race by .02 of a second, one of the closest Monster Jam World Finals Championship races in the sport’s history.
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