Monster Jam and St. Jude Partnership
Authored by Larry Jewett on January 14, 2020
Feld Entertainment® and St. Jude Children’s Research Hospital are expanding their partnership to continue to support the St. Jude mission: Finding cures. Saving children. ®
Over the past three seasons, Supercross has raised more than $300,000 for St. Jude through various activations including the This Shirt Saves Lives campaign.
New this season, Monster Jam will join the movement and help push fundraising to a new level. Each of the seven domestic Monster Jam tours will have a driver-athlete as a dedicated St. Jude ambassador to help raise awareness. Feld Entertainment hosts over 300 events with Monster Jam in arenas and stadiums. Fans of Monster Jam® can support St. Jude when attending events in 2020 through the text to donate campaign to ensure that families never receive a bill from St. Jude for treatment, travel, housing or food – because all they should worry about is helping their child live.
Fundraising efforts for Monster Jam will kick off the weekend of January 17, 2020 to support the third annual This Shirt Saves Lives campaign, which goes live during the seven Monster Jam events around the country. Through the text to donate campaign, fans will have the opportunity to receive an exclusive This Shirt Saves Lives T-shirt with the St. Jude Children’s Research Hospital logo and the Monster Jam logo on the back. In addition, Monster Jam will hold an auction kicking off in February during “This Race Saves Lives” events which will run through May 4, 2020.
“Supercross riders and fans came out in full force last year, serving as a model for what can happen when a dedicated group comes together to help those who are most vulnerable – our children,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “We are appreciative of the boost in support from Feld Entertainment, Supercross, and now Monster Jam and grateful for the increasing number of fans who have chosen to join their favorite racers and drivers in the This Shirt Saves Lives campaign. Together, we are helping to ensure St. Jude Children’s Research Hospital can continue the fight against childhood cancer and other life-threatening diseases here at home and around the world.”
Feld Entertainment will celebrate their commitment to St. Jude by activating their fan base of millions through their motorsports properties and also their 2,300 associates worldwide by amplifying fundraising and volunteer efforts to support the St. Jude mission. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since it opened more than 50 years ago. St. Jude will not stop until no child dies from cancer.
For more information about donation opportunities, please visit monsterjam.com/stjude