Monster Jam and BKT Extend Partnership
Authored by Larry Jewett on November 11, 2019
Balkrishna Industries Limited (BKT), a leading off-highway tire manufacturer headquartered in India, and Feld Motor Sports have announced that BKT has extended its partnership with Monster Jam®. The companies have a history dating back to 2014, when BKT became Monster Jam’s official and exclusive tire sponsor.
“We are happy to announce the extended partnership with Monster Jam and Feld Entertainment,” said Arvind Poddar, Chairman and Managing Director, BKT. “We hope this will support BKT’s efforts globally as we continue to grow our business.”
“BKT and Monster Jam have partnered together to produce the most technologically advanced monster truck specific tire to date,” said Bill Easterly, Vice President of Fleet Operations, Monster Jam. “BKT has spared no expense to ensure the safety and well-being of our drivers while advancing the entertainment value of Monster Jam.”
There are nearly 100 Monster Jam trucks with BKT tires, from competition and stunt trucks to display and ride trucks. The BKT engineering team works tirelessly to improve the tires and will release a next generation tire in the coming year.
“We’re excited to extend our partnership with Monster Jam, which puts BKT into the spotlight and grows our brand recognition around the world,” said Minoo Mehta, President BKT USA. “Monster Jam gives us a global platform to highlight the quality, durability and performance of our BKT tires.”