BKT Tires Signs Multi-Year Agreement as Official Tire Sponsor of Monster Jam
By Monster Jam Media
Mar 6, 2014

AURORA, Ill (March 6, 2014) – BKT Tires and Feld Motor Sports® announced today that Balkrishna Industries Ltd. (BKT), which offers a large production range of Off-Highway tires, specially designed for vehicles in the agricultural, industrial, earthmoving, ATV and gardening sector, has signed a multi-year agreement as the official and exclusive tire sponsor of Monster Jam and its fleet of Monster Jam trucks.

Through 2018, BKT will have an on-site presence at Monster Jam produced in over 100 cities in North America as well as the growing international Monster Jam tour, which will be announced in the near future.

Chairman and Managing Director of BKT Arvind Poddar stated, “This agreement definitely represents a strategic choice for our company. It is the first time we have been involved in sponsoring a show of such a large scale. We have taken on the challenge of designing purpose-built Monster Jam tires for the fleet of Monster Jam trucks that are thrilling millions of people in around the world. We are well aware of the fact that this will result in fresh and clear visibility.”

“We are very happy to welcome BKT Tires as a valued sponsor of Monster Jam, especially as the official tire sponsor and manufacturer,” said Charlie Mancuso, President, Feld Motor Sports.  “BKT is a major player in the off-highway tire market and having their support in creating a purpose built tire for Monster Jam trucks is going to help continue the global growth of Monster Jam.”

“Monster Jam has a great public appeal around the world,” said Carl Casalbore, president of BKT Tires USA, Inc. “Being the Official and Exclusive Tire Manufacturer of Monster Jam will have a strong media and brand positioning effect for BKT. These are important goals for the American market. We are sure to achieve these goals by means of this special partnership having a strong impact on our target group.”

This is a large step ahead for BKT who has chosen such a consumer friendly show, Monster Jam, to reinforce its brand. This choice perfectly fits into the strategic route BKT has been following for several years in the fields of communication, marketing and promotion. Enormous efforts are underway in terms of brand visibility with a positive effect on both sales and brand awareness.

BKT’s success is the result of its commitment and continuous investments in research and development of high-quality tires that are suitable for any kind of terrain and operating application. Especially for Monster Jam, BKT has designed and developed a purpose-built tire, the BKT Monster Jam Tire which will soon outfit all Monster Jam trucks.

Monster Jam produces more than 350 performances with and over 4 million annual attendees. Monster Jam will air 26 hours of original programming on FOX Sports 1 followed by a minimum of two re-airings on FOX Sports 2.

For more information on Monster Jam, please log on to www.MonsterJam.com. To follow Monster Jam on Facebook, Twitter and Instagram, log on to www.facebook.com/MJOnline, www.twitter.com/MonsterJam and www.instagram.com/Monsterjam.

About BKT:
Balkrishna Industries Ltd. is an Indian based tire manufacturer. The BKT group offers a large and always updated production range of Off-Highway tires, specially designed for vehicles in the agricultural, industrial, earthmoving, ATV and gardening sector. BKT’s innovative solutions designed for the most differing user needs include more than 2,000 products sold in over 130 countries worldwide

About Feld Motor Sports®
Feld Motor Sports®, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Monster Energy Cup and Nuclear Cowboyz®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com.