Monster Jam Welcomes Bevy of New Toys and Games Partners
By Monster Jam Media
Sep 26, 2013

AURORA, Ill. (September 26, 2013) – Feld Entertainment® announced today that it has expanded its Monster Jam® licensing program with the signing of five new toy partners:  InCharacter Costumes, MEGA Brands, New Bright, Redman and Associates, and Wicked Cool Toys.

Monster Jam, the world’s largest and most popular touring monster truck property, entertains over four million fans across four continents and ten countries with more than 350 action-packed performances each year. Monster Jam performances are broadcast globally with television distribution in over 175 countries and feature 100 of the most popular Monster Jam trucks including El Toro Loco®, Grave Digger®, Max-DTM and Monster Mutt®.

“Monster Jam is not only a worldwide live event phenomenon, but also a powerhouse and top performing brand in retail toy aisles,” says Mark Abernethy, VP of Licensing and Business Development for Feld Motor Sports®. “We are thrilled to welcome new partners like New Bright and Wicked Cool Toys to the Monster Jam licensing program and we look forward to further developing these key product categories. The addition of five new toy partners will further solidify Monster Jam as a major player at retail.”

New Bright, the world's largest radio control manufacturer and leader in mass-market, ground-action radio controlled toys, has been granted worldwide rights to develop and distribute radio and remote controlled Monster Jam trucks in a variety of toy scales. Select vehicles will also feature lights and sounds as well as accessories. The New Bright Monster Jam R/C line will launch in Fall 2014 and will feature replicas of the Grave Digger, Max-D and El Toro Loco Monster Jam trucks. 

Also slated to launch in Fall 2014, Wicked Cool Toys will be introducing Monster Jam plush to retailers worldwide for the first time, with an innovative line of high-quality feature plush across multiple scales. Wicked Cool Toys will also be producing an assortment of Monster Jam novelty and gift items including key chains and banks to complement the plush line.

Rounding out the new additions to the Monster Jam licensing program are InCharacter Costumes, MEGA Brands, and Redman and Associates. InCharacter Costumes has signed on to create Monster Jam themed costumes and accessories just in time for Halloween 2014, while this Spring MEGA Brands will debut their new line of co-branded Monster Jam puzzles, which will include traditional and interactive puzzles in a variety of piece counts. Redman and Assoc. has partnered with Monster Jam to develop a line of six and 12-volt battery operated ride-on vehicles for Fall 2014.

For more information on the Monster Jam licensing program, please contact Allison Lort, Feld Entertainment [email protected].

For more information on the Advance Auto Parts Monster Jam®, log onto MonsterJam.com.  Updates will be posted all weekend long on Facebook.com/MJOnline and Twitter.com/MonsterJam.

About Feld Motor Sports®
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports productions include Advance Auto Parts Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross and Nuclear Cowboyz®.  Feld Motor Sports is a division of Feld Entertainment, the world’s largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com.