Lucas Oil Signs on as the Primary Sponsor of the Lucas Oil Crusader ℠ Monster Jam^® Race Team  

AURORA , Ill. (January 5, 2011) – Feld Motor Sports ® announced today that Lucas Oil Products, Inc., based in Corona, Calif., signed on as the primary sponsor of the new Lucas Oil Crusader ℠ Monster Jam^® race team. 2011 marks the first year of this exciting sponsorship.  

For 22 years, Lucas Oil has been supplying consumers with high-end aftermarket automotive oil, additives, and car care products, such as the popular Slick Mist line of car-care products. Through their sponsorship activation with the new Lucas Oil Crusader monster truck team, Lucas Oil will be backing the truck’s equipment with their toughest products on the market.  

“This sponsorship is a model of Lucas Oil’s continued expansion into the world’s most prominent forms of motor sports entertainment,” said Charlie Mancuso, President, Feld Motor Sports. “The Lucas Oil Crusader monster truck will be a welcomed addition to the 2011 Monster Jam season.” ��

The Lucas Oil Crusader monster truck is the newest addition to the Advance Auto Parts Monster Jam fleet of monster trucks and will be driven by Monster Jam veteran Linsey Weenk. In addition to Lucas Oil’s commitment to the Crusader monster truck, they have been a key partner of the highly coveted Advance Auto Parts Monster Jam World Finals ℠ held in Las Vegas.  

“Our commitment to the Monster Jam series and the new Lucas Oil Crusader monster truck team will allow us to excite our fans in a new way.” Said, Bob Patison, Executive Vice President of Lucas Oil Products, “the new design is amazing and we hope the fans will be drawn to the theme as much as we are.  Lucas Oil knows what it takes to put a Monster Jam performance together and Feld Motor Sports does an incredible job, Lucas Oil is very proud to be a partner with Feld.” 

At the events where the Lucas Oil Crusader monster truck will be competing, Lucas Oil will have a display setup at the Party in the Pits, which will host product demonstrations as well as give fans an inside look into their current and upcoming product line. 

For more information on Monster Jam, please log on to www.monsterjam.com. 

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About Feld Motor Sports ®  

Feld Motor Sports^®, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports, Inc. productions include Advance Auto Parts Monster Jam^®, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz ℠, and IHRA^® Nitro Jam^®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com . 

About Lucas Oil Products, Inc.  

Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as a worldwide leader in the lubrication industry. Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company’s marketing strategy.  Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more.  Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, Missouri and the Lucas Oil I-10 Speedway in Blythe, California.  In 2007 Lucas Oil founded its own production house, Lucas Oil Studios, dedicated to high action motorsports.  Currently Lucas Oil Studios produces over 300 hours of original programming for networks such as, CBS, NBC, SPEED, Versus, Outdoor Channel and MAVTV.  More information on Lucas Oil Products can be found by visiting www.lucasoil.com.